Tablet users are more active on their devices than laptop and smartphone users, according to the results of a study conducted by mobile ad networkInMobi, and mobile marketing firm, Mobext. The study, The Role of Tablets in the Consumer Sales Journey, which ran across mobile and Tablet devices, examined the media consumption habits of over 8,400 respondents across seven markets, and revealed that consumers are spending increasing amounts of time on mobile connected devices, with time spent on Tablets playing a significant role in purchasing decisions.
Tablet owners most active on their devices
This entry was posted in blog, latestnews and tagged dual-screening, HTML5 adverts, M-commerce, Mobile Advertising, mobile advertising agency, mobile advertising strategy, mobile marketing solutions, rich media on mobile, tablet usage. Bookmark the permalink.
Tablets shaping the future of the app market
Between 2010 and 2011, the global installed base of app consumers increased by 104 per cent, according to a report from research2guidance. That included 274m new smartphone users, but the fastest growing segment was on tablets, increasing by 58m, to constitute 8.6 per cent of the total installed app consumer base.
And app providers have been more than happy to oblige the surge of users – the number of apps in Apple’s App Store for iPad grew 180 per cent, to more than 140,000 apps by the end of Q4, 2011.
“Based on projections for tablet shipments in Q2, 2012, the installed base of tablet users is set to increase more than 150 per cent by 2013,” said research2guidance research director Grace Gair in a blog post.” As tablet users become a larger and larger app downloading segment, their app behavior and preferences will have an increasing influence on the app market – illustrated already in the growth in the number of apps and stores devoted to them.”
Source: http://mobilemarketingmagazine.com/content/tablets-shaping-future-app-market-says-research2guidance
This entry was posted in blog, latestnews and tagged apps, HTML5 adverts, Mobile Advertising, mobile advertising agency, mobile advertising strategy, mobile marketing solutions, rich media on mobile. Bookmark the permalink.
Britain is great on Mobile!
With a smartphone penetration of 50 per cent – as compared to 45 per cent in Germany, 40 per cent in France, and a global average of 28 per cent – the UK is leading the way on mobile, according to the latest Mobile Life report from TNS.
67 per cent of smartphone users have used location-based services, the study found. 61 per cent have streamed video from sites such as YouTube, 47 per cent use mobile banking apps, and 23 per cent have tried out Augmented Reality.
And it’s not just the young – ownership among the 41-50 age group in the UK is 45 per cent, only 5 per cent below the national average.
“Not only do mobile users have more features on their phones and make more use of them, but brands launching relevant apps will find millions of users ready to interact with them,” says TNS UK head of digital, Joe Webb.
“Our data suggests that mobile ads are no more intrusive than any other form of advertising” and “there is currently a honeymoon period with an engaged and savvy audience interacting with the novelty of mobile search ads.”
Source: http://mobilemarketingmagazine.com/content/britain-great-mobile-says-tns
This entry was posted in blog, latestnews and tagged HTML5 adverts, M-commerce, Mobile Advertising, mobile advertising agency, mobile advertising strategy, mobile marketing solutions, rich media on mobile, smartphone penetration. Bookmark the permalink.
Now Over Half of US Smartphones are Android
Android accounts for more than half of smartphones in the US, according to the latest figures from comScore’s mobiLens service for the three month period ending March 2012.
Android posted a market share of 51 per cent, up 3.7 percentage points from the previous quarter, ending December. iOS remains in second place, at 30.7 per cent, up 1.1 per cent. The Big Two are increasingly elbowing out other OSs – BlackBerry fell 3.7 percentage points, down to 12.3 per cent, and Microsoft’s Windows Phone dropped 0.8 percentage points to 3.9 per cent. Only Symbian remained level, at 1.4 per cent.
The size of the market being played for also grew, as the number of smartphone owners in the US increased 9 per cent, to a total 106m.
Samsung continued to solidify its position as the top handset manufacturer, growin 0.7 per cent from December to a market share of 26 per cent. LG ranks second on 19.3 per cent – down 0.7 percentage points on the previous quarter – and Apple is rapidly catching up, overtaking Motorola (12.8 per cent) to take third place. With an increase of 1.6 percentage points, Apple holds a 14 per cent market share. RIM was finally pushed out of the top five, with HTC taking its place. HTC also saw its market share drop, by 0.2 percentage points to 6 per cent – but once again, with the dominance of the major players, it’s currently a question of who can manage to fall slowest…
Source: http://mobilemarketingmagazine.com/content/over-half-us-smartphones-are-android
This entry was posted in blog, latestnews and tagged HTML5 adverts, M-commerce, Mobile Advertising, mobile advertising agency, mobile advertising strategy, mobile marketing solutions, rich media on mobile. Bookmark the permalink.
Study Finds Generation Y Responds To Mobile App Ads
A new study by mobile application company Tapjoy and market research firm Interpret polled 2,000 consumers on mobile app attitudes and usage. The study found that adults 25-34 are more likely to value the influence of advertisements, and they recall seeing more ads while using mobile apps, particularly video ads or fully sponsored/branded apps. They also recall a larger number of ads per single app use: seven, compared to six among the total population.
This entry was posted in blog, latestnews and tagged HTML5 adverts, M-commerce, Mobile Advertising, mobile advertising agency, mobile advertising strategy, mobile marketing solutions, rich media on mobile. Bookmark the permalink.
